In this TED talk William McDonough discusses how environmentally-minded design and architecture—what he has coined as “cradle to cradle design”—can prevent environmental disaster and drive economic growth. What McDonough presents is without a doubt highly inspirational and provides us with a vision for what industry-level design done well can achieve. Further investigation in the wake of this and other talks has shown, however, that the results presented are not as closely aligned to reality as one would hope (http://www.fastcompany.com/magazine/130/the-mortal-messiah.html). Nonetheless, McDonough helpfully compels us to consider the complete life cycle of anything we produce as not only a possibility but a necessity.
Source: TED: Ideas Worth SpreadingView This Resource